A Legacy of Tradition, Innovation, and Resurgence

Bear Archery Launches Several New Bows For 2025

For over 90 years, Bear Archery has been synonymous with quality, tradition, and accessibility. From its humble beginnings in Michigan under the vision of Fred Bear to its current home in Gainesville, Florida, the brand has consistently delivered innovative products that honor the sport's rich history. In today's world, Bear Archery continues to thrive, helping to fuel a renewed interest in archery as both a recreational activity and a hunting pursuit.

 As Fred Bear once said, "The history of the bow and arrow is the history of mankind," a testament to how deeply rooted this practice is in human history. With Bear Archery, this sense of heritage is more than just nostalgia—it's a driving force behind the company's mission.

The Bear Archery Heritage

During a recent interview on the Okayest Hunter Podcast, Bear Archery's Product Manager, Ryan Shutts, shared insight into the brand's commitment to maintaining its heritage while continually pushing forward with new technologies. "We still have machines in our Florida facility that Fred Bear himself worked on," Shutts mentioned. "It's an incredible feeling to be part of a company with so much history and tradition. Our heritage is something we hold on to, even as we keep innovating."

This commitment to heritage isn't just about holding onto the past, though. It's about making archery accessible to everyone. "Fred Bear was really big on making sure things were affordable," Shutts explained. "We try to push technology forward with that same mindset. We want everyone to be able to experience archery at any level, whether they're new to it or a seasoned hunter."

The Modern Resurgence of Archery

In the past few years, archery has seen a resurgence, with more and more people picking up a bow for recreational shooting or hunting. During the COVID-19 pandemic, this trend accelerated as people looked for ways to reconnect with nature. As the fellas on the show mentioned, "I've noticed a resurgence of people just enjoying archery recreationally, which I hadn't seen as much before. During COVID, people really looked for ways to get outside, and archery was a perfect fit."

Fred Bear's words echo this sentiment perfectly: "Immerse yourself in the outdoor experience. It will cleanse your soul and make you a better person." This renewed interest in the sport speaks not only to its accessibility but also to its power as a way to experience the outdoors more deeply.

Innovation Rooted in Tradition

Bear Archery is known for blending tradition with innovation. The company's legendary single-cam designs are a perfect example of how they stay true to Fred Bear's vision while meeting the needs of modern archers. "The Hunting Public guys want a bow that's smooth to draw, no matter what position they're in—whether sitting on their butt, standing, or up in a tree saddle," Shutts explained on the podcast. "That's why our single cam designs are so popular—they're smooth, easy to pull, and just work in real hunting situations." 

Fred Bear's belief in making archery accessible continues to guide the brand. As he once said, "What I see in the archery world today is the rebirth of a tradition, not the beginning of something new. Archery has been around for thousands of years, and it will be around for thousands more." Bear Archery's dedication to innovation ensures that new generations of archers can experience the thrill of the hunt or the calm of target practice with reliable, affordable, and high-performing bows.

The Future of Bear Archery

With new products launching yearly, Bear Archery continues to advance while staying true to its core principles. Whether you're a first-time archer or a seasoned bowhunter, Bear Archery offers something for everyone, keeping Fred Bear's legacy alive through every shot. For those who have yet to pick up a bow, Bear Archery's extensive range offers an open invitation to experience a tradition as timeless as the outdoors.

As Fred Bear wisely observed, "Archery will be around for thousands more years." And with Bear Archery leading the way, that future looks bright.